In an era where customers expect personalized experiences, smart merchandising is the key to growing sales. But true personalization requires time and space for creativity to flourish, and that’s where today’s technology is a game-changer. By leveraging intelligent technologies like AI, merchants can automate tedious admin tasks and give their teams the opportunity to work creatively—and make a real impact on business results.
Supplier Collaboration Solutions teams are overworked, so it makes sense to use the power of AI to help them automate and streamline repetitive tasks that aren’t necessarily a part of their jobs. This frees up merchandising teams to focus on the tasks that really matter, allowing them to create a more thoughtful and effective customer experience.
Boosting Sales with Data-Driven Intelligent Merchandising Strategies
By using data to provide hyper-personalized shopping experiences, including relevant recommendations and visual online merchandising, retailers can drive up basket size, resulting in higher average order values (AOV). Additionally, AI can be used to improve navigation by helping shoppers find products they’re looking for through natural language processing. This helps prevent price anchoring, where shoppers focus on the first figure they see when making decisions.
Lastly, AI can be used to automatically update merchandising in the case of stock changes or new product arrivals. This can save merchandising teams time and money by eliminating the need for manual updates, while also ensuring that all products are visible to shoppers at all times.
