How to Craft Engaging Content For Digital Menu Boards

Digital signage for education colleges and Universities in the QSR drive thru, convenience store deli counter, or movie theater concessions, digital menu boards are proven to increase average ticket size

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Content For Digital Menu Boards

Digital signage for education colleges and Universities in the QSR drive thru, convenience store deli counter, or movie theater concessions, digital menu boards are proven to increase average ticket size and help restaurants influence buyer behavior. Digital menu boards are the most effective when they are engaging, visually captivating and crafted to resonate with your target audience. When the content on your digital menu board aligns with your goals, it sets you apart from competitors and builds brand loyalty among your customers.

The most important aspect of a successful digital menu board is having high-quality visuals that are easy to read from a distance. Because digital displays rely on visuals for most of their impact, it is critical that the photography is clear and high-resolution, ensuring that the details of each menu item are easily seen. Additionally, fonts on digital menu boards need to be large enough to be readable at 15 feet away. Serif typefaces work best for headers, larger text items and menu item names while sans serif fonts are a good choice for description text and pricing.

Elevating Learning Environments: Digital Signage for Colleges and Universities

To further engage your viewers and encourage higher ticket sizes, add movement to your menu boards with HTML animation or video. A simple video of steam rising off a bowl of soup or a pan left to right over your signature dish can bring life to your menu and draw the eye of the customer. It’s also a great way to showcase specials or limited-time offerings. However, it’s important to use this element with discretion as too much motion can distract or confuse your audience.


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